Negative Keywords for Google Ads India 2026 (Ready-to-Use Lists)
A copy-paste negative keyword bank for Indian advertisers — waste-trigger words by industry, how to apply them to Search, PMax, and beyond, and review best practices.
Negative keywords are the fastest way to cut wasted spend in Google Ads. No matter how smart Google's AI became in 2026, it still buys clicks on "free," "jobs," "course" and comparison queries that will never turn into paying customers. Here is a ready-to-use start.
Universal Negatives for Every Indian Account
free, job, jobs, vacancy, internship, course, training, class, tuition, definition, meaning, calculator, template, images, photos, clipart, wikipedia, github, download free, crack, full movie, vs, review, jobs near me, salary
Industry-Specific Negative Banks
- Real estate: rent, plot only, agriculture land, construction nearby, govt scheme, lottery, satta
- Education: free courses, unacademy discount, old syllabus, mbbs fees compare, scholarship
- Healthcare: home remedies, ayurvedic price, insurance premium, symptoms only, first aid, pet clinic
- Legal/CA: books pdf, sections list, syllabus, act notes, formula, mcqs
Where to Apply Them in 2026
- Search campaigns → standard negative keyword list
- Performance Max → new pulled-keyword exclusions (account level)
- Display/Demand Gen → audience exclusions plus placement exclusions for news/app games
How to Review Like an Agency
Pull the Search Terms report weekly for the first 8 weeks. Add negatives for any query showing high impressions and near-zero conversions. Consolidate negatives into shared lists so every campaign inherits the learning.
Frequently Asked Questions
How do negative keywords help the AI?+
They block the waste queries the AI keeps buying, so your limited budget spends only on buyer-intent traffic — the AI learns faster when it is not distracted.
When should I stop adding negatives?+
Continue monthly maintenance. New search terms appear constantly, and seasonal spikes (festivals, exams) introduce fresh waste queries.