A
CompletedPackaged Drinking Water (B2B / Bulk)
J9Performance Marketing Specialists•Hyderabad, Telangana
Aiwe Water
www.aiwe.co.in · Web Design · Meta Ads · Google Ads · SEO
An FSSAI-certified RO mineral water supplier in Hyderabad needed two separate pipelines: bulk orders from offices, hotels and events — and new distributors across Telangana.
The Challenge
- B2B enquiries are qualification-heavy, not click-heavy — the funnel had to separate a bulk buyer from a distributor prospect.
- Bulk buyers weigh trust: certification, the purification process, and delivery reliability decide the call.
- Two distinct offer sets (buy bulk / become a partner) had to live on one site without confusing either audience.
What We Did — Role by Role
How each service worked inside the account, the funnel, and the website.
Web Design
A two-audience site — bulk buyer and distributor — where the right form appears first for each visitor.
- Bulk enquiry flow with a size selector (250ml/500ml/1L) and delivery-frequency options, so the sales team receives pre-qualified requests.
- Dedicated "Partner With Us" page with its own form, so distributor applicants and customers never share an inbox.
- Trust signals placed at decision points: FSSAI certification, the 11-step RO/UV/ozonation process, and delivery-schedule promises.
- WhatsApp and phone CTAs on both funnels, matching how B2B buyers in this category actually initiate contact.
- Fast, mobile-friendly pages — most supplier research happens on a phone between meetings.
Google Ads
Two clearly separated campaign groups — bulk-supply buyers and distributor applicants — each landing on its own form.
- Bulk campaigns on service keywords: "packaged water suppliers in Hyderabad", "bulk mineral water for offices/events/hotels", "RO drinking water for cafeterias".
- Distributor campaigns on partnership intent: "mineral water distributor", "water bottle business partnership", "water franchise Hyderabad".
- Forms wired as separate conversions so a sale lead never gets scored against a partnership lead.
- Negative-keyword hygiene in both directions (removing retail "1 litre bottle price" queries from B2B campaigns).
- Bid and copy adjustments by buyer type — offices vs events vs hotels — via dedicated ad groups.
Meta Ads
Business-led social campaigns that reach owners, managers and procurement — the people who sign bulk orders.
- Audience targeting on business-owner and procurement interests, refined by location density within Telangana.
- Creative led with reliability and purity signals: purification process, on-time delivery, supplier-for-events framing.
- Separate lead forms for bulk enquiry vs distributor interest, mirroring the site funnels.
- Retargeting to site visitors who started but did not submit a bulk form.
- Carousel creative showing use cases (office water, event water, hotel supply) to trigger B2B relevance.
SEO
Supplier-scope organic content that B2B buyers actually search — not generic "bottled water" pages.
- Service-scope landing pages: water supply for offices, hotels, events and institutions, each with relevant FAQs.
- City and area pages across Hyderabad/Telangana covering delivery reach.
- Certification and process content reinforcing the FSSAI + 11-step purification trust story.
- Local citations and business listings aligned for map-level visibility in procurement searches.
The Outcome
- ✓Enquiry flows that cleanly separate bulk orders from distributor candidates, each source-tagged.
- ✓Bulk-supply searches covered that generic “water bottle” ads simply miss.
- ✓Trust-led messaging that stays compliant with ad policy while putting certification front and centre.
- ✓Qualified leads — with size, message and source attached — handed straight to the sales team.
+95%
B2B Leads
12
Distributor Signups
-28%
Cost Per Lead