Asha Sweet Center

A full-funnel search and Performance Max structure, split by intent so money keywords and automated discovery never fight for the same budget.

• Account split into three job types: branded search (protect "Asha Sweets" recall), non-branded category campaigns (sweets online Bengaluru, gift hampers, dry fruits), and occasion campaigns (Diwali, wedding gifting, corporate gifting) with separate budgets.
• Location targeting separated into Bengaluru hyperlocal (45-minute delivery promise in ad copy) and pan-India delivery audiences, so the message matches the service.
• Performance Max activated alongside search to retarget visitors and feed purchase signals into Google’s automation, while standard campaigns kept control on money keywords.
• Call and website-conversion tracking wired end to end; negative-keyword hygiene removed purely informational terms so budget only hit shoppers.
• Weekly optimisation loop: query report mining for new keywords, device and time-of-day bid adjustments, and landing-page swaps whenever a conversion rate dipped.

Product feeds treated as a living asset — structured, approved, and seasonally labelled so Shopping earns its place.

• Product feed built and maintained from Shopify: titles and descriptions rewritten to match real buying searches (product + occasion + size combos).
• Custom labels added for festival season and margin tiers, letting Shopping campaigns prioritise the right products at the right time.
• GTIN, brand and image attributes cleaned for approval; stock and price synced from the store so nothing got caught disapproved.
• Promotions and product-rating annotations enabled, and free listings switched on so the catalogue also won non-paid shelf space.
• Feed diagnostics reviewed weekly — disapproved items, price drops, missing attributes — before they could hurt performance.

Local, product and occasion content built around how Bengaluru actually searches for mithai online.

• Dedicated local pages for the branch network with consistent name-address-phone data and map embedding.
• Structured data deployed and validated: LocalBusiness, Product, FAQ and review schema to qualify for rich results.
• A festival content calendar (Diwali, Ugadi, wedding season, corporate gifting) timed to capture seasonal search spikes.
• Review-generation flow encouraged post-delivery, feeding local trust signals into the map pack.
• Technical SEO pass: site speed, crawl/index coverage and canonical hygiene fixed early so ad traffic boosted organic equity.

The store kept selling while we kept it true to every ad — catalogue, analytics, and conversion flow.

• Catalogue QA on naming, images, pricing and stock flags; every campaign landing page verified before any ad budget switched on.
• UTM and analytics plumbing so every click could be traced to source, campaign and keyword in reporting.
• Conversion work on the hyperlocal quick-order flow and checkout, reducing friction and surfacing the 45-minute delivery promise.
• Festival and gift-hampers merchandised on the homepage so paid traffic landed on a page that converts, not a dead end.