S
OngoingBeauty Salon Chain
J9Performance Marketing Specialists•Bengaluru, Karnataka (13 branches)
Straight Studio
straight-studio.com · Meta Ads · Google Ads · SEO
Bangalore’s “best hair salon for women at good prices” used paid search and social to keep 13 branches’ appointment books full — and SEO to hold organic ground for treatment searches.
The Challenge
- 13 branches with different peak slots meant promotions had to work per location, not as one blob.
- Price-sensitive customers — the “one price, no hidden charges” promise had to travel from ad copy to landing page without friction.
- Fierce competition for keywords like hair spa, keratin, smoothening and hair coloring in Bangalore.
What We Did — Role by Role
How each service worked inside the account, the funnel, and the website.
Google Ads
Permission-structured account where treatment, branch and call go together — so an enquiry never lands on a generic page.
- Service campaigns built per high-value treatment (keratin, smoothening, hair botox, coloring, Olaplex) with keywords matched to how women actually search — “hair spa near me”, “keratin treatment Koramangala”.
- Location targeting narrowed around each of the 13 branches, and ad copy rotated by branch name and the "one price, no hidden charges" promise.
- Appointment-form conversions tracked as primary goals; call tracking appended so phone bookings were credited to the right campaign.
- Dayparting aligned to salon opening hours and to when price-comparison searches spike (evenings and weekends).
- Search-term hygiene removed staff-hiring and retail-spot queries that would otherwise drain a service-lead budget.
Meta Ads
Social campaigns built around the brand’s biggest asset — transparency on price and visible before/after results.
- Lookalike audiences built from past bookings and qualified leads to scale what already converts.
- Creative per top service (smoothening, hair spa, Olaplex treatments) with price-transparent imagery, plus seasonal offer frames.
- Re-targeting funnel: viewers of service Reels get offer ads, engagers get the booking link, warm carts get urgency messaging.
- Referral program and loyalty subscription amplified through social so existing customers recruit growth.
- Placement split conscious: Reels and stories for discovery, feed for offer-led conversion.
SEO
Organic work concentrated on treatment keywords and branch-level local search, measured weekly in Search Console.
- Treatment landing pages (keratin vs smoothening vs hair spa) each with its own FAQ and price transparency section.
- Local pages for all 13 branches with consistent NAP and schema (HealthAndBeautyBusiness/Salon).
- Review management workflow encouraging Google reviews post-visit, feeding local rankings in the map pack.
- Blog content on hair-care aftercare topics that support treatment keywords, internally linked to service pages.
The Outcome
- ✓Qualified appointment enquiries flowing into the booking flow per branch.
- ✓Cost per booked visit controlled through continuous keyword and time-of-day optimisation.
- ✓A growing organic presence for treatment keywords that shares weight with ads in peak season.
- ✓Reports broken down by branch — spend, enquiries, calls and bookings per location.
+140%
Booking Increase
-32%
Cost Per Booking
13/13
Branches Ranked