PANDORA
www.pandorascene.com · Meta Ads · Google Ads · SEO · Website Management
“Nail bespoke — don't settle for ordinary.” PANDORA's WhatsApp-driven booking model needed paid visibility for its niches — nail art, lashes and hair extensions — without blurring into its sister brand Straight Studio.
The Challenge
- Niche service searches (bridal nail art, microbeads extensions, lash lift) are highly intent-specific and spike around weddings and festivals.
- Lead generation happens over WhatsApp — ads had to target message conversions, not just clicks.
- Co-located with Straight Studio in several outlets, so positioning and brand separation had to be deliberate.
What We Did — Role by Role
How each service worked inside the account, the funnel, and the website.
A niche intent capture system — occasion keywords, WhatsApp-first conversions, and a clean line between PANDORA and Straight Studio.
- Campaign set split by intent: bridal and occasion keywords (bridal nail art Bangalore, wedding nail extensions), near-me service terms (“lash extensions near me”), and branded-protection terms.
- WhatsApp clicks set as the primary conversion event, attached to a click-to-WhatsApp landing flow instead of a generic homepage.
- Bid and budget adjustments timed to wedding and festival seasons, when bespoke nail and lash demand peaks.
- Negative-keyword and audience exclusions kept PANDORA spend from cannibalising Straight Studio campaigns in shared locations.
- Search-assets (sitelinks to packages and lookbook) added to win more real estate on high-intent queries.
Reels-first, look-led creative designed to be scrolled — with every engagement path ending at WhatsApp.
- Reels and creative built around actual looks from the lookbook rather than stock salon shots.
- Referral and PHEME promo (code LOVEPHEME) woven into creative to give new clients a reason to act now.
- Engagement-to-WhatsApp flow: remarketing to Reels viewers, then conversion-optimised campaigns towards message opens.
- Bespoke-pack buyers retargeted with package-launch and repeat-visit creatives.
- Placement control: Reels and stories carry the discovery job; feed carries closer creatives.
The site held up its end of every ad — packages, booking links and promotions matched the creative that sent traffic.
- Package pages kept accurate and up to date so every ad landing matched the page in promise and pricing.
- Booking links and WhatsApp CTAs maintained across pages and tested on mobile.
- Promo codes and offers rotated in sync with whatever Meta decided to push during a season.
- Page speed and uptime monitored; slow or broken pages flagged before launches, not after.
Organic build for the bespoke niche — studio, service and lookbook content sized to PANDORA’s smaller footprint.
- Studio pages for each location with schema and map presence; service guides for nail art, lashes and extensions.
- Lookbook-themed content targeting occasion searches (bridal, party, festive nail trends).
- Local citations aligned across platforms, reinforcing the map pack for near-me queries.
- Keyword research kept strict to the bespoke niche so PANDORA never fought Straight Studio for the same terms.
The Outcome
- ✓Direct-to-WhatsApp enquiries, with promo codes letting each campaign be credited cleanly.
- ✓Wedding and festive demand windows captured with targeted creative instead of generic retargeting.
- ✓Clear separation from Straight Studio in both search results and social feeds.
- ✓A website that converts: package pages stay in sync with whatever is currently being advertised.