C
CompletedAuthorized Casio / G-SHOCK (Retail + E-commerce)
J9Performance Marketing Specialists•Chennai, Tamil Nadu + Pan-India online
Casio Store — Bhawar Group
casiostore.bhawar.com · Google Ads · Meta Ads
An exclusive authorised Casio store running two goals at once — walk-ins to the Chennai store and online sales across India for the deep G-SHOCK, Edifice and Vintage line-up.
The Challenge
- The authorised-dealer trust story (100% genuine, extended warranty, ships in 1 business day) had to lead every ad.
- Two very different conversions — physical store walk-ins and online purchases — needed separate campaigns, budgets and reporting.
- A deep G-SHOCK catalogue rewarded model-level targeting, not generic “Casio watch” bidding.
What We Did — Role by Role
How each service worked inside the account, the funnel, and the website.
Google Ads
A dual-rail structure — store-visit campaigns for the Chennai store and purchase campaigns for pan-India online — never mixed in reporting.
- Store-walk-in campaigns with store-visit optimisation, radius targeting around the Chennai location, and directions/call extensions.
- Online purchase campaigns on model-level keywords (GA-2100, GBD-200, G-STEEL, Master of G, Edifice) and on Shopping via the Merchant Center feed.
- Trust attributes — “Casio Authorized”, “100% Genuine”, “6-month extended warranty”, “ships in 1 business day” — carried in ad copy and sitelinks.
- Daily-budget separation so walk-in goals could never be starved by online-ROI targets (and vice versa).
- Search-term reviews kept enthusiast and collector queries matched to the right product landing pages.
Meta Ads
Product promotions that turn social interest into store visits or web orders, with the authorised-dealer badge never missing.
- Single-model and hero-creative (featured G-SHOCKs, Edifice, Vintage) matched to the season’s stock priorities.
- Local-radius ads for the Chennai store carrying directions and store-visit messaging.
- Offer-led creative around warranty, free shipping and 1-business-day dispatch to overcome premium-purchase hesitation.
- Retargeting for browsers of product pages, cart abandoners and lookalikes of purchasers.
- Creative testing cadence — static vs carousel vs video unboxing — with store-visit and online purchase goals separated.
The Outcome
- ✓Offline and online each tracked with their own budget and reporting — walk-in lift is never mixed with web orders.
- ✓Model-level keywords captured high-intent shoppers researching specific G-SHOCKs.
- ✓Trust messaging (Authorized / Genuine / Warranty) embedded in every placement.
- ✓Optimisation driven by model sell-through and store walk-in data each month.
+95%
Store Walk-ins
+130%
Online Revenue
5.1x
ROAS