The 1970 Store (Zippo)

Brand-and-collection-aware search and Shopping — Zippo always measured as its own line, with gifting peaks planned months ahead.

• Collection keywords across "Zippo lighters in India", "Zippo refill", "Zippo fluid", plus collector terms like Anne Stokes editions.
• Gift-window campaigns scheduled for festive and holiday peaks with gift-oriented ad copy and sitelinks to the gifting collection.
• Shopping coverage via the store’s feed with Zippo product groups kept separate from Garmin/Casio/Samsung lines.
• Branded protection on "Zippo India" and "Zippo official" so the authorised storefront always claims the query.
• Budget shifting by brand line each month, reacting to sell-through and seasonal curve rather than a fixed split.

Collection-story creative that sells the emotion of Zippo — lighter + fluid cross-sell engineered into every funnel.

• Creative anchored to collections and themes ("Light The Dark", the flame wear’s colour, Anne Stokes) that collectors respond to.
• Dynamic retargeting from browse to cart, plus abandoned-cart recovery with urgency frames.
• Cross-sell campaigns pairing a lighter with fluid/inserts to lift average order value.
• Lookalike audiences from purchasers, refined by collections already bought.
• Seasonal creative calendar aligned with the same gift-window peaks as search, so both rails pull together.