E
CompletedPremium Unisex Salon Chain
J9Performance Marketing Specialists•Bangalore, Karnataka (4 locations)
Ethnix Salon
ethnix.salon · Meta Ads · Google Ads
“Unveil Your Extraordinary Self.” Ethnix’s premium unisex salons in Brookefield, Basavanagar, Marathahalli and Bellandur needed both walk-ins and bookings — two paths, one funnel.
The Challenge
- Four locations in salon-dense corridors — generic “salon Bangalore” spend would vanish.
- A 15+ category service menu (massage to nail extensions) needed campaign segmentation, not one catch-all.
- Walk-ins and appointments are different conversion events and needed different tracking.
What We Did — Role by Role
How each service worked inside the account, the funnel, and the website.
Google Ads
Per-branch, per-service search — location modifiers do the filtering, and walk-in vs booking goals stay separated.
- Service-and-location campaigns per branch: "haircut Brookefield", "facial Marathahalli", "hair spa Bellandur", "Bridal makeup near me" where relevant.
- Book-appointment form and call tracking as separate goals, plus walk-in-friendly geo messaging where capacity allows.
- “Starting from” pricing surfaced in ad copy for price-led searchers, matching the site’s transparent menu.
- Dayparting tuned to salon operating hours and evening/weekend search spikes.
- Negative-term hygiene filtering supplier/hiring queries and unserved service terms.
Meta Ads
Branch-radius social campaigns that feel local, with service-room creative (“The Renewal Spa”, “Nail-Nirvana Lounge”) selling the premium experience.
- Radius targeting around each of the 4 branches, with creative rotated per branch to feel neighbourhood-local.
- Service-category creative built around the salon’s named service experiences, not generic beauty stock.
- Membership and rewards promoted as the retention hook; virtual consultation as the low-friction entry.
- Booking and WhatsApp CTAs wired as conversions; walk-in days boosted with local offer creatives.
- Creative testing weekly — format and hook — driven by cost per booking per branch.
The Outcome
- ✓Walk-ins and appointments tracked as separate goals with clean source tagging.
- ✓Location-level budgets sized to each branch’s capacity — no over-advertising an empty chair.
- ✓Premium positioning held up via membership and virtual-consultation CTAs.
- ✓Monthly reporting by branch and service category, so decisions follow capacity, not vanity metrics.
+125%
Bookings Increase
+78%
Walk-in Growth
-38%
Cost Per Booking