G
CompletedPremium Wearables (Exclusive Stores + E-commerce)
J9Performance Marketing Specialists•Pan-India online + exclusive offline stores
GARMIN — The 1970 Store
1970store.com · Meta Ads · Google Ads
Garmin’s exclusive offline stores and the online 1970 Store run as one funnel — premium wearable buyers who research hard, then buy from whoever looks authorised and credible.
The Challenge
- Garmin buyers — runners, triathletes, outdoor enthusiasts — are niche, feature-led and research-heavy.
- High MRP means a long decision journey; ads had to feed it with trust and spec clarity.
- Offline exclusive stores and the online store had to pull in the same direction, each measured.
What We Did — Role by Role
How each service worked inside the account, the funnel, and the website.
Google Ads
Research-stage capture on search — model terms, comparisons and alternatives — with offline and online goals split from the start.
- Campaigns on model and series keywords (Garmin fenix, forerunner dealer India) and feature searches (GPS running watch, multi-band GNSS).
- Comparison and alternative terms (Garmin vs Polar, Garmin vs Coros) captured where the buying consideration actually happens.
- Store-walk-in campaigns for the physical exclusive stores, with directions and call extensions for research-heavy locals.
- Online purchase campaigns on the 1970 Store with trust copy (authorised dealer, genuine imports) in extensions.
- Shopping feed group dedicated to Garmin so model inventory is always visible against research queries.
Meta Ads
Athlete-led social — feature-first creative for runners and outdoor people, plus local-radius ads for the physical stores.
- Interest targeting on running, triathlon, cycling and outdoor communities, refined by lookalikes of purchasers.
- Feature-first creative: battery life, GPS maps, training metrics — the language Garmin buyers actually use.
- Local-radius creative for exclusive offline stores carrying store-visit calls to action.
- Research-stage retargeting: anyone who viewed a product page or spec guide is served trust-led creative through the decision window.
- Seasonal pushes tied to marathon and fitness-event calendars when wearable demand climbs.
The Outcome
- ✓Research-stage capture — shoppers comparing Garmin against alternatives surface at an authorised storefront.
- ✓Offline and online tracked separately, so walk-in lift and web orders each speak for themselves.
- ✓Trust-led creative (authorised dealer, genuine imports, curated) that matches the premium price point.
- ✓Weekly budget decisions tied to sell-through and walk-in data, not impressions.
+145%
Online Revenue
+82%
Store Visits
+56%
Research-stage CTR